Jon Iwata on Twitter: "Starbucks' mission statement. It underpins their brand, culture and customer experience. @IBMSmarterMktg #CMO #CIO http://t.co/cqSRhuU9" / Twitter
the business mission - What is a mission statement? A mission statement is a statement which explains your company's goals. It is a summary of what your company does for its customers,
Starbucks' Company Mission Statement
How Starbucks Drives Profit with "Purpose-Driven" Recruiting